QR Codes and what they can do for your business…
First off, what is a QR code? (short for Quick Response) it is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Odds are, you’ve already seen them.
What could they do for your business?
At first it may seem a bit daunting to embrace yet another seemingly confusing technological advancement, but QR codes are actually easy and free to use. Here’s how. You personally could go to one of the many QR generator sites available and then follow the directions to enter the url of your choosing, or you could leave all the details to us! Not only can we work up the perfect promo idea for your business and implement QR codes, we can use tools to track exactly how effective the promotion is. We would track the analytics that would detail such activities as; how many hits from potential clients scanning your QR code, whether they tweeted or Facebook ‘liked’ it, etc.
WHY
Instead of asking your clients to remember your site url and take the steps to enter it correctly into the browser of their mobile devices (smart phones), they will just use a code reader (which comes installed or with an easily downloaded app) that automatically takes them to the landing page of your choosing (websites, etc. see below).
WHAT
QR Codes could link to:
- Installation instructions
- Sources for replacement parts and service
- Directions to your business
- The process for hiring your professional services
- Valuable coupons and special offers
- Recommendations for complementary products and services
- Free mp3 downloads
- Customer feedback forms
WHERE
QR Codes could be used:
- The back (or front and back) of your business card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging
- Convention and event nametags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
- thousands of different promotional items
There really is no limit to how creative we can get with QR codes and promoting your brand/business! Effective marketing is all about using the tools available in a new and creative way to convey the message about how truly superior your product or service is, to your future and current clients. Be first! Let your competitors struggle to keep up with you.
*sources SocialMediaExaminer.com, Wikipedia